Does triggered email really have better conversion?

Updated on January 25, 2021 Have you heard of the phrase ‘Less is more’? It is a cliche saying that lauds the beauty of simplicity and that is exactly what triggered emails are. Triggered emails generally make-up a low percentage of overall email volume. Despite the low volume, with well-conceived programs, these emails thrive in […]

Written By Cheryl Law

On July 2, 2020
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Updated on January 25, 2021

Have you heard of the phrase ‘Less is more’? It is a cliche saying that lauds the beauty of simplicity and that is exactly what triggered emails are. Triggered emails generally make-up a low percentage of overall email volume. Despite the low volume, with well-conceived programs, these emails thrive in making a significant mark on sales generated from email marketing.

Every email marketer wants to send the right email at the right time and more importantly, they want a higher open and conversion rate. To achieve this, you utilise triggered (aka automated) emails. Triggered email marketing allows you to provide your subscribers with the most relevant content possible based on their buying journeys and interests.

So, what is a triggered email?

Triggered emails are typically premade and automated to go out when an event happens. As compared to standard emails, triggered emails perform better and have higher conversion rates due to its hyper-personalised nature. Whenever a subscriber takes some kind of action, this action triggers a relevant email.

For instance:

  • Welcome emails for new sign-ups.
  • Thank you emails after making a purchase or donation.
  • Special occasion emails (e.g. birthdays, anniversaries, holidays, important milestones).
  • Personalised content and promo codes based on the amount a customer has spent.
  • Content preference surveys after new subscribers enter their email address.
  • Relevant content based on where the subscriber entered their email address.
  • Personalised promo codes based on product browsing history.
  • Re-engagement attempts based on inactivity (e.g shopping cart abandonment)

This type of emails is effective for nurturing your subscribers to move further down your sales funnel, as well as deepen your communication and relationship with your subscribers. At the end of the day, it is about making your subscribers feel like you are paying attention. Just like you and I, your subscribers will always return to where they feel valued.

Want to know more about triggered emails or get started right now? Get on a 15 mins call with our lead Marketing consultant now.

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