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Thought leadership, tips, and tricks on digital marketing

Get in the LOOP: Digital marketing in 2021— A conversation with Marxk Madhavan, Co-Founder and Lead Consultant of LOOP

As the world adapts to whatever the pandemic has to offer, so does digital marketing as it serves as a reflection on how the fast-changing market is working at the minute. We sat down with marketing specialist Mr Marxk Madhavan to go over the subject of digital marketing for now and what lies ahead.

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Understanding the 80/20 rule

We have all heard about the 80/20 rule before, but what is it exactly and how can it be applied to your business? Read more to find out.

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Get in the LOOP: A conversation with Christine Lim, LOOP’s Co-Founder and Fairy Godmother on how to lead a team in times of crisis

In light of this International Women’s Day, get to know LOOP’s Co-Founder and Fairy Godmother, Christine Lim, who shares with us how she managed to keep her team and herself going strong in times of adversity.

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Getting started on omnichannel marketing

Omnichannel marketing provides a seamless user experience across all channels relevant to the buyer’s journey. Learn how to utilise omnichannel marketing by determining the key strategies and use it to your advantage. Open to read more:

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Streamline your digital marketing strategy in 5 simple steps

Streamlining digital marketing is important as it gives one a detailed look at the ins-and-outs of their marketing campaign. Whether you are on a budget or looking for a cost-effective marketing strategy, streamlining is bound to help you discover more about your audiences and build a relationship with them through exclusively made content, thus converting them from prospects to long-term customers.

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7 Traits for a leader to adopt in 2021

For a better 2021, articulated leadership skills are required not only for the fruitfulness of your business but to better manage a healthy productivity in your workplace.

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Valentine’s Day: What’s with the flowers and chocolates?

As Valentine’s Day draws closer, why not take a trip down memory lane and learn how flowers and chocolates become heavily correlated to the occasion? You’ll be surprised to learn how the latter remain highly relevant back then and today for the occasion and the business itself.

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Seasonal Marketing: How does it work?

The strength of your brand and demand for products or services is dependent on seasonality. Seasonal marketing involves curating and adjusting campaigns that relate to the on-going events of the world or significant events in your respective industry. It is vital to know the ins and outs of seasonal marketing to create an optimal campaign for your business.

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5 New year’s resolutions for your business this 2021

To improve your business in 2021, new resolutions are definitely needed to bring an overhaul after what transpired last year. Now, the need to go digital is more important than ever before. Here is a list of five new year resolutions for your business in 2021.

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