The Funnel is a model trusted for many years, but just like everything else, just because it is older, does not mean it works better! With new technological advancements and a shifting consumer landscape, find out why the Flywheel was introduced and how it compares with the Funnel!
Maybe you have heard of the word customer-centricity being thrown around a couple of times, but besides providing good customer service, what exactly is it? Read on to find out more about how it works, how to employ customer-centric tactics and how it fuels your Flywheel!
Most adults spend the majority of their day glued to their screens. Digital devices are present in both our professional and personal lives, and this can result in several issues that are detrimental to our well-being. Here are 5 ways to reduce your daily digital consumption.
Have you ever looked at the clutter of unwanted items in your room and decided it is time for some spring cleaning? Did it give you some sense of organisation and control afterwards? The same is true when it comes to remodelling your digital marketing strategy. Why not spring clean your digital marketing in the same way you spring clean your home?
It’s not rocket science to predict that digital is the way to go. This has been evidential in the fact that approaching advertising campaigns digitally could bring one success due to the wide outreach the platform has. Utilising the opportunity, here are seven marketing campaigns that managed to deliver more than just a message to a wide range of folks.
We talked about the Flywheel model in our last article. But this time around, we are unpacking how to adapt the Flywheel into your business and get it to start spinning successfully! Read on to find out more.
Business owners might be familiar with the classic funnel model but in this day and age, customers are no longer considered an outcome but rather a driving force in top businesses. Read on to find out why!
As the pandemic lingers on, many businesses are shifting towards digitalisation as a means to cope and survive. However, going digital does not necessarily translate to success as many are struggling to make an impact in a time when competition is at an all-time high. Perhaps the only way to succeed is to first go through one’s own marketing strategy...
Your company’s online presence is a key pillar to your business’s success. Conventional marketing strategies are being dulled by online marketing, which is why social media should be your next priority if you plan to grow your business. This will allow you to get creative in gaining new clients and upscaling as a business. But before you get started with social media, you need to understand the demographics of social media first.
